Bangalore:
Consumers get carried away with brands, so much that they squeal if
they had to use some other products. What do these companies do to
maintain that sort of loyalty from the consumers that they eventually
make them one of the most valuable brands in the world? It is sum of
many things like knowing the current market, keeping ahead with
competitors, innovations and other factors.
Brand management firm, Interbrand recently released its list of the 100 most valuable brands in the world. Currently, the consumer world seems to be more bent on technology than beverages. After 13 consecutive years at the top of the Interbrand 100, Coca-Cola has been replaced by Apple. Read on to know 10 most valuable companies based on the Interbrand listing..

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